GotFlowers Inc.
-
39159 Paseo Padre Pkwy Suite 302
Fremont, CA 94538 - [email protected]
- +1 (408) 840 3514
©2026 GotFlowers Inc. All Rights Reserved.
Most florist websites were originally designed as online catalogs. Their primary purpose was to display arrangements and allow customers to place an order.
Today’s flower buyers expect much more.
They want reassurance that their gift will arrive on time, know exactly what delivery options are available, personalize their order effortlessly, and trust that the florist understands the importance of the occasion.
A GotFlowers website was designed from the ground up to support the entire floral gifting experience, not simply display products.
Traditional florist websites focus on products.
GotFlowers focuses on people.
There are two entities involved in every order:
Every feature in a GotFlowers website is designed to make both experiences better.
Buying flowers is an emotional purchase.
Customers naturally ask themselves questions like:
Most catalog websites answer these questions near the end of checkout—or not at all.
GotFlowers answers them early, giving customers confidence before they commit to the purchase.
Rather than sending customers through a generic e-commerce checkout, GotFlowers uses a guided buying experience.
As soon as an arrangement is selected, customers are asked whether the order is for:
If delivery is selected, the recipient’s address is collected immediately.
This allows the website to determine:
Instead of unpleasant surprises later in checkout, customers receive accurate information from the beginning.
More than half of flower orders now begin on a smartphone.
Instead of presenting one long scrolling page, GotFlowers organizes product information into four easy-to-navigate sections that allow customers to move naturally between:
The result is a cleaner experience with less scrolling and fewer distractions.
Flowers celebrate life’s most important moments.
That’s why GotFlowers allows customers to personalize their gift with features including:
These details create a better gifting experience while reducing follow-up calls to the florist.
Unlike a marketplace website that simply forwards an order, a GotFlowers website collects information that helps your team fulfill orders efficiently.
By gathering delivery preferences, recipient details, timing requirements, and special instructions early, designers, customer service representatives, and drivers receive more complete information before fulfillment begins.
This reduces mistakes, saves time, and improves customer satisfaction.
Search engines—and AI assistants—favor websites that stay current.
The new GotFlowers website theme makes updates simple.
Marketing banners separate:
Instead of recreating graphics in Photoshop for every holiday or promotion, content can be updated directly through the dashboard in minutes.
Most florist websites require manual updates whenever seasons change, holidays arrive, inventory changes, or pricing needs to be adjusted.
A GotFlowers website was designed differently.
Our patented scheduling technology allows your website to adapt automatically as your business changes, reducing repetitive administration while ensuring customers always see accurate information.
Instead of manually updating your website for every holiday or occasion, schedules can automatically:
Your website stays current—even when you’re busy designing flowers.
Pricing can be adjusted automatically using schedules and business rules.
Examples include:
Instead of editing hundreds of products individually, pricing can be managed centrally.
Unlike traditional catalog websites where products remain visible regardless of inventory or season, GotFlowers can automatically manage product availability based on your business rules.
Products can appear or disappear according to:
Customers see what is actually available to order.
One of the most unique capabilities of the GotFlowers platform is “In the Cooler.”
Designers can photograph completed arrangements that are ready for immediate delivery.
Those arrangements can be published instantly to the website and offered for same-day purchase before they leave the cooler.
This helps reduce waste, increase inventory turnover, and create urgency with one-of-a-kind arrangements that are immediately available.
Perhaps the greatest operational advantage is that the same business rules used by your website are shared throughout the GotFlowers platform.
Whether you’re updating:
…the changes are reflected consistently across both your website and your Point of Sale, eliminating duplicate administration and ensuring your staff and customers are always working with the same information.
These intelligent scheduling capabilities are part of the patented technologies that power the GotFlowers floral commerce platform. Rather than treating the website as a separate catalog, GotFlowers unifies your online storefront and in-store operations through shared business rules, helping florists spend less time managing their website and more time serving customers.
Search is changing rapidly.
Customers increasingly discover businesses through AI assistants and conversational search rather than traditional keyword searches.
A GotFlowers website is designed to support this evolution through:
Rather than acting as an online catalog, your website becomes a trusted resource that demonstrates expertise and authority.
Your website is only one part of the customer journey.
A GotFlowers website connects seamlessly with:
Every order moves through one unified workflow without duplicate data entry or disconnected systems.
Everything we build supports four measurable goals:
Guide customers through a buying experience that increases conversions and average order value.
Monetize delivery with distance-based pricing, timed delivery, and premium service options.
One platform. One workflow. One source of truth.
Reduce uncertainty, personalize every gift, and create an experience customers remember.
Flowers are not ordinary products—they’re expressions of love, celebration, sympathy, gratitude, and remembrance.
A catalog can display arrangements.
A GotFlowers website is designed to help people send meaningful gifts with confidence while giving florists the tools to fulfill every order efficiently, profitably, and beautifully.
A modern florist website should do more than generate orders—it should generate better orders.
| Business Outcome | Typical Result |
|---|---|
| 📈 Average Order Value | Up to +22% |
| 🚚 Average Delivery Fee | +50% or more |
| ⏱ Employee Onboarding | ~20 minutes |
| 🌐 Unified Platform | Website, POS, Delivery & Marketing |
Across florists using the GotFlowers platform, we’ve consistently seen measurable improvements by combining a customer-focused website with intelligent delivery pricing and a unified fulfillment workflow.
Average Order Value increased by up to 22%
A guided purchasing experience, improved merchandising, personalization options, and a streamlined checkout encourage customers to purchase premium arrangements and complementary items.
Instead of simply displaying products, the website actively helps customers make better gifting decisions.
Average delivery fees increased by over 50%
By asking for the recipient’s address early in the ordering process, GotFlowers can automatically determine delivery distance and present appropriate delivery options, including premium timed delivery where offered.
This allows florists to recover the true cost of delivery while giving customers greater choice and transparency.
One website. One workflow.
Every order flows directly into your unified system, eliminating duplicate data entry and reducing the need to reconcile information across multiple applications.
Your website, POS, order management, inventory, design center, dispatch, driver app, customer communications, and digital marketing all work together.
The buying process is designed to reduce uncertainty from the moment customers begin shopping.
Customers receive clear information about:
The result is greater confidence, fewer surprises, and a smoother gifting experience.
©2026 GotFlowers Inc. All Rights Reserved.